Patients no longer start their healthcare journey on your website. They start with ChatGPT, TikTok, Reddit, YouTube, and AI search. Healthcare brands simply can’t dismiss, discredit, or even discourage this trend. But you can leverage it to build trust in your healthcare system. Here are four key strategies to begin implementing today.

There is no paid media strategy that allows for better data-driven targeting, more cross-device reach, and greater access to an array of media outlets than programmatic media buying. But there is still a lot of confusion over what programmatic media is — and how prevalent it is becoming.…

There is no shortage of strong opinions on artificial intelligence these days, especially in the creative world. At Adams & Knight, we’re no stranger to these debates. But we believe that AI isn’t replacing anyone’s creativity or skills — just enhancing them. In fact, here’s how AI is allowing us to be more creative than ever.

Let’s take a look at some web design techniques that may have seemed like a good idea at one time, but can hold you back from creating the most satisfying and effective web experiences. We suggest better alternatives for each of these ill-advised design patterns.

As much as AI is affecting how we do things, it still hasn’t perfected the art of judging what’s worth doing. So, here are four non-AI-generated priorities to consider focusing on for 2024.

1. Lead with purpose, not “positions.” This past year, too many companies got tangled up in…

Remember when social media was the next innovation of integrated marketing communication? So many new opportunities, so much promise. Then, out of left field, comes a new way to capitalize: influencers.

“Influencers.” It’s not a new term. They’ve been around since the early to mid-2010s,…